Guy Sullivan is the Founder and Managing Partner of OGDENBURRpartners, LLC.Mr. Sullivan founded the firm in 2003 to advise asset management firms seeking to overhaul product platforms, channel development and client retention strategies.The firm is an SEC-registered Broker/Dealer and member, FINRA/SIPC.The firm specializes in working with both emerging and established asset management firms offering DCIO, '40 Act Mutual Funds, SMA, Hedge Funds and FoHF's.
A FINRA Arbitrator, Mr. Sullivan has also been active in a variety of industry associations including SIFMA, ICI, MFA and the Regulatory Compliance Association. He is a former signatory to the United Nations PRI.
Mr. Sullivan has led several large sales and marketing teams for a number of leading financial services firms.He built a successful track record establishing new channels of distribution and reengineering existing distribution outlets. He has also been tasked with direct responsibility for other diverse roles such as crisis management, board relations, strategic planning, product development, management development, and marketing to both retail and institutional clients.
Previously, he ran several divisions for American Skandia, a fully-owned subsidiary of Skandia Global, including their Pension Division. He created and introduced an innovative pricing and platform solution for small-businesses. Through innovative product development he built out a DCIO platform to catering to mid-size businesses seeking cost-effective retirement plan solutions with a fiduciary management overlay. During his tenure he developed and implemented an array of Service Level Agreement's and Key Performance Indicator's to speed asset capture rates and reduce client defection rates. Internationally, he was tasked with adapting and modifying the platform to meet international regulatory parameters. Mr. Sullivan was at Skandia to lead the National Relationship Management Unit and the call center operation in both Shelton, CT and Denver, CO. He was charged by the CEO to act as the firm's primary liaison to expand and deepen relations with the C-Level leaders at Skandia's key clients during the 2002 rating agency downgrade crisis. His hands-on approach reduced uncertainty surrounding the firm's sale the following year. Under his leadership he spear-headed the development of a Business Intelligence Unit and created a robust real-time, on-line dashboard complete with specific metrics designed for the external wholesalers and Key Account managers. By making available large volumes of data with analytic overlays, sales teams and their managers improved client ROI at the point-of-sale and at the institutional level. When aggregated at the corporate level, senior management was then able to more fully control costs and asset retention efforts by account.
While at Putnam Investments he served as the Managing Director and Executive Committee Member responsible for the build-out of the Broker/Dealer business. During his tenure, he led the division to market-share leadership. By driving the sales and marketing efforts into higher margin products, the division became the most profitable operating division during his tenure.
His marketing experience is drawn from being a co-founder and Chief Marketing Officer for the Advantage Family of Funds where he introduced a revolutionary pricing platform while focusing his sales efforts on broker productivity.Strategic Insight noted that under his leadership, the Advantage Funds were the "fastest growing start-up fund family in the 1980's". He was recognized for having successfully managed the 1989 rescission of the Government Fund by the Commonwealth of Pennsylvania. In 1990, he successfully introduced Scottish Widows International here in the United States. Then in 1994, recognizing the increasing need for scale for mutual funds, he led the successful sale of the complex to ReliaStar Financial Corp.
Earlier roles with EF Hutton in their Hutton Asset Management Division provided Mr. Sullivan with broad exposure to the legal and regulatory requirements of '40 Act Funds during his tenure as the head of the H.I.S. Product Development Group prior to the acquisition by Shearson Lehman Brothers. There he was chosen to manage the firm's client response in three of Hutton's nine regions after the SEC investigation of the firm.
He resides in Fairfield, CT with his wife and two children.